Thursday, 10 February 2011

Personal Branding

Emerging as a brand comes effortlessly for few, but with hard-work, determination and self-packaging personal branding has become an easy-tool to enhance your business, and gain more publicity.

For example, Sachin Tendulkar, world-famous for his batting ability is a strong brand associated with cricket. ‘Consistency, good performance and his dependability’ have carved a niche for this Master Blaster in the field of cricket. His extra-ordinary abilities in batting have led him to be appreciated not only by cricketers, but also by different international sports persons across the globe.

In a very similar manner, you need not depend merely on your profession to brand or market yourself. By simply broadcasting you’re area of expertise, you will be able to position yourself in the professional sector and attract more and more potential customers.

When you gain this type of identity you will be able to place yourself on a platform, whereby you will feel much more confident, assured and self-reliant.

“Your identity is contingent to your strengths, abilities and capacity to perform.”

‘Social media’ plays a very strong role in personal branding, & various social networking websites like Twitter, Face book, LinkedIn, Blogs, TravBuddy, & MySpace have helped to raise a global community for new businesses, and to empower former businesses.

These sites are means by which an individual can create their own public space that is accessible to the public; a place which helps to directly interact and communicate with the audience.

Personal Branding DOES NOT LIMIT success achieved in one’s profession, but also signifies one’s overall worth/ability as an individual.

It helps to create a better perception of yourself to others. This makes it easier for people to locate you & become aware of your business abilities.

In today’s times it is very important for an individual to separate themselves from the crowd and create a niche for themselves which will also increases their visibility and preserve their reputation.

Personal branding is important for businesses in this fast-paced society, as each one is trying to out-do the other, and leave an imprint on the corporate world. Professionals, entrepreneurs, investors and businesses are all trying to grab hold of the maximum number of eyes.

The ‘brand’ can directly interact with consumers all across the globe & receive immediate feedback about their likes/dislikes, etc, thereby making the world a much more global place whereby communication is far easier.

Personal Branding helps to make an individual acquire ideals like creative, responsible, innovating, consistent, motivating, innovative and innovative; and aspire to uphold them. One becomes their own ‘brand’ and ‘self-image’ is raised.

Medical Tourism

Traveling for the purpose of business, has gained immense popularity as more & more businesses have become much more global than they were before.

With foreign investment markets opening up in India, and the liberalization of global economies; corporate /business travel has taken a major leap forward in the field of tourism.

Corporate travel insurance, made for both domestic as well as overseas travel covers all the aspects a general travel insurance policy would cover. It may cover areas such as medical expenses, medical evacuation, lost baggage, flight cancellation, and any other impending danger during the business travel.

Saving you from stress and anxiety, corporate travel insurance often overlaps with medical tourism.

Providing “cost-effective” private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment is the chief aim of medical tourism.

Medical tourism, also known as medical travel /global healthcare/health tourism is a practice whereby healthcare providers travel internationally to deliver healthcare.

This also extends to specialized surgeries such as cardiac surgery, dental surgery, cosmetic surgeries and join replacement (knee/hip) surgeries.

Other types of health care included are psychiatry, alternative treatments, convalescent care and even burial services.

The providers of medical care and customers generally depend on informal channels of communication- “connection contract” for inter-communication.

Over 50 countries including Greece, South Africa, Jordon, Malaysia, Philippines and Singapore, along with the new entry of India are actively promoting medical tourism.

This recent trend in the privatization of health services is a result of the globalization of a consumerist culture which feeds upon the aspirations arisen out of this culture.